Thursday, April 23, 2015

So Macaroons Are #Trending Now?

Once upon a time, macaroons were something gross you ate at Passover instead of cookies and cake. Your fat old Jewish aunties--reeking of boiled chicken and Oil of Olay and sporting hairy, menopausal chin moles--would plop down a few cans on the Seder table white doily table cloth. These fine confections looked like this:

You'd tear open the plastic top and the aluminum vacuum sealed tab underneath, and shove as many of these mass-produced, Kosher-for-Passover, highly generic and uniform bite-sized macaroons into your face as you could, as fast as you could. They were the only remotely tasty thing aside from brisket and matzoh ball soup to be had at a Seder, and the adults were too drunk on Manischewitz red wine to notice how many you were piling into your coconut hole.

Nowadays, macaroons are something else entirely. For one thing, they're not called macaroons anymore. They're called "macarons" and they are French and look like this:

Apparently, I am not the first blogger to notice this development:

It used to be that macaroons were something you found only in a can, in Judaica stores in Brooklyn neighborhoods like Crown Heights and Borough Park. These days, macaroons macarons are more like the fare of Park Slope and Fort Greene-based artisinal macaroon stores "macaron shoppes." And there is actually a chain called "Macaron Cafe" with four locations of prime Manhattan real estate and an elaborate menu of these confections, packaged in fanciful, gossamer tissue paper wrappings. (The website notes that they're "Kosher-Certified").

I'm beginning to get the nagging feeling that the fine cuisine of my old Jewish aunties is being appropriated by yuppies, courtesy of those notoriously anti-Semitic French gentiles, no less! 

Well, the French, the hipsters, and any combination thereof can have the macaroon/macaron for all I care. There's always schmaltz (look it up), matzoh, and gefilte fish. And no foodie, no matter how determined or talented, can ever--EVER--hope to make a trendy version of those disgusting items.


1 comment:

  1. There is a huge difference between the two. One is a french confection the other is more a Mexican coconut cookie


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