Saturday, April 14, 2018

These Two Sentences Are Why We Are Totally Fucked

So I’m on a week of study abroad/friend visitation in Lower 48 America, doing Lower 48 America/Alaskan goober things like failing at Uber, marveling in horror at Boston traffic, and wandering the aisles of Trader Joe’s and Whole Foods gaping at olives and vacuum-sealed hearts of palm in a dazed fugue state.

I actually remembered this sign from the last time I was in a Whole Foods several years ago, and went to check to see if it was still there. 

Sure enough, there it was:



These two sentences form an actual, legitimate warning. A warning about a problem that is apparently so widespread among Whole Foods customers that it warranted a sign in all of their stores. Like just imagine for a minute the kind of existence you must be leading for the “organic integrity” of your coffee and the cross-contamination of “conventionally grown” coffee beans and non-organic coffee beans in a grinder at Whole Foods to be concerning enough to constitute a “passion.”

First of all, you have to be a coffee snob, which in and of itself is a luxury. But okay, we’ve all got our tastes. Next, you have to care that your coffee is organic. Okay, fine, you’re being nice to the planet and your body. I’m down with that. 

But then you have to have enough money to buy that coffee at Whole Foods. And then you have to be so averse to consuming even ONE stray ground of “conventionally grown” coffee beans that you are catagorically unwilling to risk using the same coffee grinder that has made contact with such beans, because you are “passionate” about the “organic integrity” of your coffee.

All this in a nation where girls are being sex trafficked in meth rings; where kids get shot on the reg in second period algebra; where a mammogram is a luxury; and where the chasm of income inequality is so vast and deep, that the so-called “philanthropy” of the top 0.01% of hedge fund douche bags funds every public health and environmental initiative imaginable.

It’s only in this world that the “organic integrity” of coffee beans could POSSIBLY be conceived of as problematic in any way. Similar problems presumably include a broken light bulb in the aft cabin of one’s lear jet and sheets with a thread count of less than 50,000,000.

Seriously I cannot fucking EVEN with this so-called “passion.” Forget Trump. This sign at Whole Foods is Exhibit A of why we are irreversibly fucked as a society. 

Full stop.

3 comments: