Saturday, February 10, 2018

I Wish I Could Have Been in the Room Where That 1989 Juicy Fruit Gum Ad Was Written

I don't mean to brag, but I was on the cusp of puberty in 1989 when this commercial for Wrigley's Juicy Fruit gum came out, and all I can say is that this 30-second ad for chewing gum has LEGIT the most suggestive jingle and shots EVER WRITTEN! 

The commercial comes in two versions--a snow skiing and a water skiing version I believe-- but here are the lyrics:

Get your skis shined up
Grab a stick of juicy fruit 
The taste is gonna move ya
Take a sniff, pull it out
The taste is gonna move ya when you pop it in your moooooouth
Juicy Fruit is gonna move ya
It chews so soft 
It gets right to ya
Juicy Fruit
The taste the taste the taste is gonna mooooooove ya

Like here's how I bet the first meeting went.

JUICY FRUIT EXEC: Okay, so here's what I'm thinking. Sex sells, as we all know, so here's what we think the commercial should say. [Takes paper out of pocket--remember, this is the 80s]

Get your dick lubed up
Grab your junk out of your pants
And come and get a blow job
Drop that fly, pull it out
You're really gonna love it when I jizz inside your mouuuuuuth
Chew this gum, you'll get a blow job
A really good and awesome blow job
Juicy Fruit
The gum the gum the gum that gets you bloooow jooooooooooobs!

AD AGENCY: We like it. BUT, it's a little explicit, I'm afraid. Can we rewrite it to be, um, a little more subtle?

JUICY FRUIT: I don't know. I'm not sure anyone will want to buy this gum that tastes like fake fruit for three seconds and then like cardboard the rest of the time unless they think it will somehow result in sex or at least a blow job.

AD AGENCY: I think I get what you're saying. Let us work on this and develop a few more signals and suggestive shots and concepts and let's see what we think. It'll be a huge hit!

JUICY FRUIT: Okay, sounds good.

And the rest, my friends, is history.




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