The commercial comes in two versions--a snow skiing and a water skiing version I believe-- but here are the lyrics:
Get your skis shined up
Grab a stick of juicy fruit
The taste is gonna move ya
Take a sniff, pull it out
The taste is gonna move ya when you pop it in your moooooouth
Juicy Fruit is gonna move ya
It chews so soft
It gets right to ya
The taste the taste the taste is gonna mooooooove ya
Like here's how I bet the first meeting went.
JUICY FRUIT EXEC: Okay, so here's what I'm thinking. Sex sells, as we all know, so here's what we think the commercial should say. [Takes paper out of pocket--remember, this is the 80s]
Get your dick lubed up
Grab your junk out of your pants
And come and get a blow job
Drop that fly, pull it out
You're really gonna love it when I jizz inside your mouuuuuuth
Chew this gum, you'll get a blow job
A really good and awesome blow job
The gum the gum the gum that gets you bloooow jooooooooooobs!
AD AGENCY: We like it. BUT, it's a little explicit, I'm afraid. Can we rewrite it to be, um, a little more subtle?
JUICY FRUIT: I don't know. I'm not sure anyone will want to buy this gum that tastes like fake fruit for three seconds and then like cardboard the rest of the time unless they think it will somehow result in sex or at least a blow job.
AD AGENCY: I think I get what you're saying. Let us work on this and develop a few more signals and suggestive shots and concepts and let's see what we think. It'll be a huge hit!
JUICY FRUIT: Okay, sounds good.
And the rest, my friends, is history.