Friday, April 10, 2015

Hummus v. Hummus: Schadenfreude-Laden, Passive Aggressive E-Mail War Between the CEOs of Tribe Hummus and Sabra Hummus

ToRonen.Zohar@sabrahummus.com 
FromAdam.Carr@tribehummus.com
Re: Hummus

Date: April 10, 2015, 8:15 a.m.

Hey Ronen!

Sorry we missed you at the trade show in Athens this week. I guess those 30,000 cases of Sabra classic hummus you had to recall after several tubs in Michigan tested positive for Listeria following a routine inspection must have really thrown everyone in your front office for a loop ... and your stock? Oy vey! Hope you've got a good crisis P.R. team! Let me know if you need a referral. We'd be happy to help.


Take Care,

Adam
____________________________________________________________________________
ToAdam.Carr@tribehummus.com 
FromRonen.Zohar@sabrahummus.com 
Re: Hummus 

Date: April 10, 2015, 8:30 a.m.

Hi Adam,

Good to hear from you. Haven't seen you since what, Tel Aviv? Anyway ... yeah, it hasn't been the best week, that's for sure. Thanks for your concern. Definitely going to take you up on that offer for a crisis P.R. team. Maybe the one you just used when OSHA recently released new details on the death of that factory-worker at your plant in Taunton, MA who was killed by a machine back in 2011? Must suck to be fined by the feds and have them tell you that you "willfully ignored" risks because they would have been too costly to address. Hope you've got good in-house counsel! Bummer too that The Washington Post reported on that whole clusterfuck.

Very truly yours,

Ronen
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ToRonen.Zohar@sabrahummus.com 
FromAdam.Carr@tribehummus.com 
Re: Hummus 
Date: April 10, 2015, 8:45 a.m.

Ronen,

It's not every hummus company that can be called "the caviar of hummus." Sorry your patent guys didn't get to that one first. Also, it's too bad you had to get involved in that whole Israel/Palestine boycott thing. I mean, I know you're a Zionist and all ... but do you really think hummus and politics mix? Personally, I think hummus goes better with Pita chips than it does with the Gaza Strip. What a mess!

Kind regards,

Adam
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ToAdam.Carr@tribehummus.com 
FromRonen.Zohar@sabrahummus.com  
Re: Hummus 

Date: April 10, 2015, 9:00 a.m.

Adam,

It's not every hummus company that can be made the "official dip sponsor of the NFL," and have that coveted sponsorship blogged about as far away as Alaska. But, you guys over at Tribe did get to sponsor the Boston Shape magazine diva dash women's obstacle adventure run, and that's almost the same thing. Am I right?

Warmly,

Ronen
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ToRonen.Zohar@sabrahummus.com  
FromAdam.Carr@tribehummus.com
Re: Hummus 

Date: April 10, 2015, 9:15 a.m.

Ronen,

FUCK YOU AND THE CAMEL YOU RODE IN ON. ALSO MY CAMEL HAS BIGGER HUMPS THAN YOURS.

All my love,

Adam
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ToAdam.Carr@tribehummus.com 
FromRonen.Zohar@sabrahummus.com  
Re: Hummus 

Date: April 10, 2015, 9:30 a.m.

Adam,

You DO realize that you've been mis-pronouncing "hummus" all these years, right? It's not HUM-MISS, crackerjack. It's HCUH-MOOSE. Might want to get on that, since you're the CEO of a fucking HCUH-MOOSE company.

Always and forever,

Ronen

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